Hampshire continued: “The addition of White Stuff to TFG London diversifies and strengthens our existing womenswear portfolio, adding the first lifestyle brand while also bringing a well-established menswear offer and its loyal and resilient customer base.
“With White Stuff’s strong presence on the high street and significant potential for sustained growth, we are committed to supporting Jo and her talented team with their ambitious roll out strategy to further increase its store and concession estate.
“We are excited to be the next custodian of this important British brand which would not be where it is today without the dedication of its founders, George and Sean. We would like to thank them for building such a great business and wish them well in their future endeavours.”
Jenkins added: “This is a very exciting moment for White Stuff and represents the natural next step for our business. It builds on the hard work and success the brand has achieved in recent years. TFG London is the ideal owner for our business.
“They value our brand, have a wealth of premium retail experience, and will be excellent long-term owners to support White Stuff’s next phase of growth.
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