WHSmith has launched an own-brand Christmas sandwich range for the very first time across 300 travel stores, as it expands its food-to-go offering.
Available from today (20 November), the new range is part of the travel and high street retailer’s exclusive Smith’s Family Kitchen food-to-go line and is made up of eight different sandwiches.
The festive range includes Ultimate Christmas Dinner, with turkey and sage and onion stuffing, Merry Miso Chicken in a brioche bun, and Vegan Spiced Parsnip Christmas sandwich.
WHSmith UK travel managing director Andrew Harrison said: “In my book, your first Christmas sandwich marks the true start of the festive season, and our new range is perfectly designed to get all our travelling customers into the Christmas spirit.
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“This launch marks another food first for WHSmith and shows just how committed we are to growing our food credentials and offering a high-quality range for travelling customers, particularly those wanting a bit of Christmas magic on their journey!”
The new festive sandwiches follow WHSmith launching Smith’s Family Kitchen back in September, it’s first ever own-brand food-to-go range, consisting of sandwiches and wraps, in response the the growing demand for food among its customers at its travel stores.
The retailer said food now represents 15% of sales in its UK travel stores, with the category expected to growth further in the coming years.
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