Burberry has launched legal action against B&M in a trademark dispute.
The luxury fashion brand launched High Court proceedings on Monday, claiming that the discount chain was falsely representing its goods as Burberry, Sky News reported.
It is unclear what the specific claim relates to but B&M has sold a line of “furberry” branded pet accessories, including dog bowls, toys, animal blankets, mats and beds this year. The items featured a print with red, white and black checks on a beige background.
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Burberry said it will not be commenting on the High Court action and B&M did not respond to the publication’s request to comment.
The luxury brand unveiled a turnaround programme in November after it posted an adjusted operating loss of £41m in the six months ending 28 September.
The fashion house, which also introduced a £40m cost-saving initiative, will focus on its core strengths, including its popular outerwear and scarves, while re-aligning pricing, particularly in leather goods, to better reflect its category authority.
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