Swimwear and lingerie specialist Pour Moi recorded record sales growth, driven by its recent partnership with M&S.
The retailer posted a 66% boost in profits to £3m during the six months to 30 September, according to figures seen by The Times.
Additionally, sales were up 12% to £20m over the same period.
M&S’s tie-up with Pour Moi kicked off in October 2023, as the underwear firm launched an edited lingerie range on the fashion and food giant’s ‘Brands at M&S’ online platform.
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Commenting at the time, Pour Moi founder and chief executive Michael Thompson said: “I am beyond thrilled to be bringing Pour Moi’s premium lingerie to Marks & Spencer.
“Having started my career in the lingerie departments at M&S, this feels like a real full circle moment for me.”
The partnership generated over £5m in sales over its half-year, with products such as Pour Moi’s Santa Monica swimsuit and its Amour collection making the company one of M&S’s highest performing brands, it claimed.
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