Moss is set to open a new store in Birmingham’s Bullring shopping centre in May, continuing its efforts to refurbish and resize its store portfolio.
The menswear retailer, which rebranded from Moss Bros to “Moss” in 2023 is focusing on updating stores in high-footfall locations. Though the existing Moss store at Birmingham New Street will remain open.
CEO Brian Brick told Drapers that Moss is also undergoing major refurbishments across its portfolio.
Its flagship store on Oxford Street closed last week for a 12-week refurbishment, with plans to reopen before Easter. Once completed, the store will span three storeys, with an additional floor of selling space added. Its other store at 34 Oxford Street will remain operational.
By the end of 2025, Brick said the retailer plans to update the signage across half of its 114-store portfolio, fully modernising its brand presence.
The boss said Moss also intends to relocate two to three additional stores this year in major cities. Following the opening of a store in Edinburgh last year, Brick said there is “more potential” for expansion in Scotland.
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Despite facing increased costs from the recent Budget, which has raised National Insurance contributions, the National Living Wage, and reduced business rates relief, Brick expressed confidence in Moss’s ability to manage the impact, despite other retailers launching various cost-cutting initiatives ahead of the hikes,
“We will ‘tweak’ some of our prices and will be able to cover a big chunk of our increasing costs by doing so,” he said.
He also criticised business rates as “unequal” and “unfair,” urging the government to incentivise business growth.
“Business isn’t a bank for the government, they need to encourage business to grow, employ more people,” he added.
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