The Perfume Shop has launched the first phase of its “market-leading” Store+ app – designed to transform the in-store shopping experience by integrating physical and digital elements.
The UK’s largest perfume retailer said it launched the app in response to customer research, which found that 72% of shoppers often seek additional information and services in-store, while 58% regularly look for tips, reviews, and social content to guide their fragrance purchases.
Currently live in 24 stores, with a wider rollout planned for 2025, the app aims to streamline the shopping journey and make it more engaging.
It allows customers to scan QR codes displayed in stores to access detailed product information, including sizes, prices, fragrance families, and key notes. The app also features a redesigned homepage for smoother navigation, along with self-service tools and interactive experiences that encourage greater in-store engagement.
The app offers access to The Perfume Shop’s loyalty program, enabling VIP customers to view their benefits with ease. It also provides store-specific details, including opening hours and information on personalised services such as engraving and gift-wrapping.
-
Related Story
-
As part of its push to enhance the customer experience, the retailer is also introducing “Phygital Experiences” that combine physical and digital displays to make product discovery more interactive and memorable.
Features like the Fragrance Finder have been upgraded for both online and in-store use, allowing customers to receive personalised scent recommendations. The app also enables customers to save their scent profiles for future reference, with recommendations updated to include new launches.
The Perfume Shop online business director Laura Wilkinson said: “We believe that all our customers should be able to have an easy and enjoyable experience when they are shopping with us offline and online.
“We’re bringing proven, online innovations to our in-store customers using their smartphones on a regular basis. We believe this will increase engagement with our brands by providing new ways for customers to explore our product and company values.
“All key information and functions you could need are there when visiting our stores and are easily accessible from the intuitive Store Mode home-screen. With all new features you have time to think about your purchase which means you can easily favourite products you’ve tried in-store, so they’re saved to your online account for future purchase.”
Click here to sign up to Retail Gazette‘s free daily email newsletter
