Chocolate giant Lindt is set to open its new central London flagship underneath the city’s Piccadilly Lights next month.
The new store, which will open its doors on 21 March at 2pm, has been described as a “first-of-its-kind” for the company’s retail stores.
The flagship will be fronted by three classically trained chocolatiers making fresh chocolate within the store for the first time in the UK, as well as feature the country’s largest Lindt Truffle Pick & Mix in the country.
Alongside its range of Lindt products, the store will also stock exclusive London-themed gifts including themed chocolate sleeves and bespoke tins, decorated with iconic London landmarks such as Big Ben, Tower Bridge and the London Eye.
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Visitors will be able to purchase barista-style freshly crafted coffee specialties, hot chocolate, milkshakes and Crema Gelata ice cream made right at the instore Lindt Chocolate Bar.
The company also teased “stunning window designs”, including a London skyline filled entirely of its Lindor truffles.
Lindt & Sprüngli UK and Ireland chief executive Joel Burrows said: “We’re thrilled to be bringing the exquisite taste of Lindt Chocolate to the heart of London.
“With 2025 marking Lindt & Sprüngli’s 180th anniversary, what better way to celebrate this journey and enduring passion for captivating chocolate lovers worldwide, with the opening of this one-of-a-kind store – something truly unique to the UK”.
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