Frasers Group has expanded its Sports Direct footprint in Manchester with the opening of a new 30,000sq ft store at Trafford Palazzo.
The group said the two-storey site “brings another state-of-the-art sports destination to Manchester” following the launch of its Arndale flagship in March 2023.
The new store features a range of sports and leisurewear from global brands including Nike, Adidas, Puma, Under Armour, New Balance, ASICS, Skechers, and Jordan.
The retail giant said shoppers can explore specialist sections dedicated to running and outdoor activities, featuring brands such as On Running, Brooks, Saucony, The North Face, and Columbia.
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Alongside Sports Direct’s core offering, the store integrates Frasers Group’s USC and GAME brands under one roof, providing customers with a seamless shopping experience.
Sports Direct Trafford Palazzo also features interactive retail technology, enhancing the customer journey with immersive and experiential elements
Frasers Group head of retail Lauren Barrie said: “The opening of Sports Direct at Trafford Palazzo underscores our commitment to bring customers the best sports retail experience.
As part of our ongoing Elevation Strategy, we’re opening impactful stores that showcase our global brand partners and deliver personalised, immersive shopping experiences. Designed with our customers in mind, stores like Trafford Palazzo help us lead in sports retail.”
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