Adidas warned that its customer data had been compromised as it become the latest retailer to be hit by a cyber attack in recent weeks.
The sporting giant confirmed the criminals had accessed certain consumer data through a third-party customer service provider.
Adidas said that no passwords or payment details had been taken by the attackers and that it was in the process of informing its customers.
“We immediately took steps to contain the incident and launched a comprehensive investigation, collaborating with leading information security experts,” the company said in a statement.
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Adidas said the compromised data “mainly consists of contact information” relating to consumers who had contacted its customer service help desk in the past.
“Adidas is in the process of informing potentially affected consumers as well as appropriate data protection and law enforcement authorities consistent with applicable law.”
“We remain fully committed to protecting the privacy and security of our consumers, and sincerely regret any inconvenience or concern caused by this incident,” it said.
It marks the latest in a string of cyber attacks on retailers including Co-op and M&S, which warned its profits for the year are set to take a £300m hit from the disruption.
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