New Look is planning to axe up to 100 jobs from its head offices in London and Weymouth as part of a business-wide restructure.
The fashion retailer is understood to have launched a consultation with impacted staff across its HQ functions last month, Retail Week reported.
It is thought the restructure will allow New Look’s functions to be set up in the right way to deliver its ongoing digital growth strategy.
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A New Look spokesperson told the publication said: “As we look to the future and the next stage of our digital growth strategy, we are evaluating the structures of our support functions to ensure we are appropriately set up to meet the needs of customers.
“Our priority is to support our colleagues through this process. We remain confident in our strategy and take pride in being one of the UK’s leading womenswear retailers, serving our ten million loyal customers in stores and online.”
New Look received a £30m cash injection at the start of April to accelerate its digital transformation strategy.
The new capital, provided by the retailer’s shareholders Alcentra and Brait, will be invested in the fashion brand’s technology and systems to optimise customers’ online experience.
The retailer hopes the investment will help to double its digital orders from £500m to £1bn by 2030 as well as boost its online market share by 10% by the 2028 financial year.
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