Retailer BoohooMan has rolled out an online marketplace called Brand Locker, with 563 brands spanning activewear, streetwear and footwear, as well as accessories, nutrition and fitness equipment.
Brands launched on the marketplace so far include Threadbare, Kurt Geiger, Brave Soul, Tokyo Laundry and Urban Classics.
An additional 500 brands are set to join the marketplace, which is currently live to shop on BoohooMan’s website, while five priority brands are currently in the process of “active onboarding”.
The platform features a pre-loved category, enabling shoppers to purchase authenticated luxury products such as secondhand Rolex watches to meet the “growing consumer demand for circular fashion options”.
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BoohooMan said that it aimed to offer shoppers a “curated mix, in one digital destination” for “modern men”.
The company’s CEO Samir Kamani said: “We’ve created a digital locker room where customers can access everything from the latest streetwear drops to sports nutrition, from skate brands to pre-loved luxury watches.
“It’s a one-stop destination built around the diverse lifestyles of our customers – whether they’re hitting the gym, the streets, or the club.”
In March, Boohoo group boss Dan Finley unveiled his turnaround plan for the retailer, as he sought to shift the entire business to a marketplace model.
Under the wider strategic change, the fashion giant – which also operates BoohooMan, PrettyLittleThing and Karen Millen – is now known as Debenhams Group.
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