Mango has appointed former H&M Group CEO Helena Helmersson as a new independent member of its board of directors.
Helmersson brings over 20 years of experience in the fashion sector to the role, having previously held various leadership roles within H&M Group, including CEO from 2020 to 2024 and COO from 2018 to 2020.
The executive is also a board member of Swiss sportswear giant On and software development company Quizrr.
She also serves as part-time chair of textile manufacturing business Circulose and is co-chair of non-profit organisation The Fashion Pact.
The appointment supports Mango’s model towards a more structured and expert-led management approach, the fashion retailer said.
Mango chairman and CEO Toni Ruiz said: “I am very proud to announce this appointment. We are welcoming an exceptional professional whose vast international perspective and extensive experience in the fashion industry will undoubtedly propel us to new heights.
“Her expertise and visionary approach are invaluable assets that will enrich our leadership team and drive our global ambitions forward.”
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Helmersson added: “I’m honoured and excited to join the board of directors and be part of Mango’s growth journey. Mango is pursuing a very ambitious plan, developing the brand and assortment, and bringing it to more customers around the world.
“At the same time, they are part of leading the sustainability practices in the industry. I’m impressed by what they have accomplished and feel very inspired to contribute to the future success”.
In September, Mango promoted Marlies Hersbach as its new ecommerce executive director as it extended its online business to 12 new markets.
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