Iceland Foods has rolled out a new food waste scheme across the UK with food-sharing app Olio and savings app Gander.
The frozen food specialist is advertising its yellow sticker reductions to Olio’s UK users through its app, following a trial of the initiative in selected London and Bristol sites.
The move will alert the app’s users to discounted groceries in their local area to help them make savings and slash food waste.
The initiative is set to launch in more than 900 Iceland shops during the coming weeks, with UK customers given access to real-time updates on discounted groceries sold in their local stores.
Related Story
Iceland Foods director of product, process and sustainability Stuart Lendrum said: “Iceland has always been dedicated to tackling food waste head-on, and extending this partnership with Olio and Gander is another step towards making a real difference.
“Not only does this help our customers make their money go further, but it makes a positive change for the planet too.”
Iceland joins Sainsbury’s in pushing to tackle food waste, with the supermarket unveiling a scheme to transform food waste into fuel for HGVs in February.
In March, Tesco also began offering free food to shoppers in a bid to cut down food waste.
The supermarket began rolling out “yellow sticker” prices of £0 for food items that were about to go out of date, The Telegraph reported.
Click here to sign up to Retail Gazette‘s free daily email newsletter
