Fashion brand Paul Smith has appointed fashion SEO agency Verde Digital as its search engine optimisation agency, as it seeks to attract new audiences.
The partnership, which began in July, will see the agency deliver on-page and technical SEO support as part of a broader cross-channel digital strategy.
The focus of the tie up is on building visibility within the premium and luxury fashion market, targeting non-branded search terms to reach shoppers beyond those already searching for the Paul Smith brand.
The brand’s head of digital Hannah Bennett said: “I am pleased to start working with Verde Digital.
“We have set ambitious goals for our SEO growth, and Verde’s innovative strategies and impressive results based on keyword-focused growth really stood out to us.”
She continued: “We appreciate Verde’s expertise and are confident in their ability to help us achieve our goals.
“We look forward to a successful collaboration and are excited to see the results of our partnership.”
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Joe Hale, Verde Digital founder, said: “Our mission is to work with great fashion brands and great people to deliver incredible SEO results. Winning Paul Smith is a huge milestone for us, not only because of its global stature in the fashion world, but because its values of creativity and curiosity align so closely with our own.
“We’re excited to show how smart, targeted SEO can open up entirely new audiences for such an iconic label, and we’re proud to be part of their next chapter of growth.”
In February, Paul Smith welcomed ex-Fortnum & Mason chief executive Ewan Venters as a non-executive director.
Under the newly created role, the fashion retailer said Venters would “add his experience and strategic insight to the development of one of Britain’s iconic brands”.
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