Bravissimo has reopened its UK online orders following a two-month pause caused by a warehouse fire in June.
The lingerie retailer saw a 70% year-on-year rise in total sales on the day of its relaunch, with lingerie sales up 90% compared to the same day last year.
While online ordering was unavailable, Bravissimo witnessed a notable increase in footfall across its 25 UK stores, with its flagship store in Oxford Circus seeing a 16% increase in customer traffic over the period.
The brand said the surge reflected the strength of its community, as well as “the continued demand for its offering of industry leading bra and swimwear fittings”.
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Bravissimo retail and customer director Caroline Bartlett said: “We’ve been blown away by the support, loyalty and patience our customers have shown.
“The past few months have reminded us just how powerful our in-store experience is and the importance of brick-and-mortar retail in an increasingly digitally focussed world.”
Bravissimo saw its CEO Leanne Cahill step down in April, following an internal restructure that will see the business more closely aligned with its new parent company Wacoal Europe.
The move came months after Wacoal Europe acquired Bravissimo in a deal that kept the retailer operating as a standalone business from its Leamington Spa base.
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