JD Sports Fashion has reported strong interim results for the 26 weeks to 2 August 2025, with growth in North America and Europe helping to offset weaker performance in the UK market, which saw a 1.7% sales decline.
The JD Group delivered organic sales growth of 2.7%, supported by 156 new store openings worldwide. Including the acquisitions of Hibbett and Courir, total sales reached £5.94bn, up 20% at constant exchange rates.
Statutory pre-tax profit rose 9.5% to £138m, while profit before tax and adjusting items came in at £351m, in line with expectations.
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North America, which now accounts for around 39% of group sales, achieved organic sales growth of 3.1% in H1, underpinned by 31 JD store openings and the continued development of complementary fascias such as DTLR, Hibbett and Shoe Palace.
Europe delivered 6% organic revenue growth, aided by 44 new JD stores in markets including Spain, Italy, France and Poland.
Overall, North America and Europe represented 71% of group sales.
A financial statement released today (24 September) said JD opened four flagship stores, including Las Vegas, Vancouver, Melbourne, and its largest store worldwide at Manchester’s Trafford Centre, which is already on track to become one of the world’s highest grossing sports fashion outlets, the brand said.
The business ended H1 with 4,872 stores across 36 countries, operating fascias including JD, Hibbett, Shoe Palace, Sport Zone and Sprinter. While the group’s STATUS loyalty programme grew to around 9m active members globally.
Régis Schultz, CEO of JD Sports Fashion, said: “We delivered organic sales growth of +2.7% in H1, in what remains a tough trading environment. This demonstrates the resilience of our business, underpinned by our agile multi-brand model, broad geographic reach and unmatched connection with customers.”
“Whilst we remain cautious on the trading environment for the second half, we expect limited impact from US tariffs this financial year, and our full year profit before tax and adjusting items to be in line with current market expectations,” he added.
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