Tala is launching its second UK store in Westfield London, White City this autumn.
The new shop, which spans 1,900 sq ft, will house the sportswear retailer’s activewear, loungewear and outwestoar garments.
It will feature a signature leggings wall, easy-to-shop accessory fixtures and a large number of fitting rooms.
The store launch comes after the brand opened its flagship store in Carnaby Street, London earlier this year, which marked its first-ever brick and mortar shop.
The Carnaby Street site covers 2,000 sq ft over two-floors and houses omnichannel and mobile checkout capabilities.
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Tala CEO Morgan Fowles said: “Retail works for Tala – it’s become one of our highest-converting and most brand-enhancing channels.
“Westfield London gives us the opportunity to build on our momentum with key points of difference – access to a different customer, shopping in a different context, as well as the flexibility to test new formats.”
She added: “It’s a strategic move that sets us up for future expansion, both across the UK and in international markets, but crucially will exist to serve our customers, current and future.”
Tala founder Grace Beverley said: “Physical retail is more than just a sales channel for us – it’s a way for people to experience Tala in a tangible, memorable way.
“Opening at Westfield London is a dream, and to do so just months after our flagship makes this moment even more exciting.”
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