Cookware brand ProCook saw a record first half performance in its latest results, as it pushed ahead with store openings.
The business reported a total sales jump of 25% year on year to £21.3m for the 16 weeks to 12 October, marking its eighth consecutive quarter of growth. First half sales were up 20.6% to £34.1m.
Retail sales increased 25% to £13.9m over the quarter, with 5.9% like for like growth driven by new shop openings.
Online sales climbed 25.5% to £7.4m, boosted by a 23.2% like for like uplift as well as the relaunch of its Amazon UK marketplace channel.
ProCook attributed its performance to “improved commercial discipline” as well as progress in key strategic areas such as marketing, store expansion and retail service standards.
The business opened six new shops during the half and plans to launch an additional four before the Black Friday and Christmas trading period.
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ProCook CEO Lee Tappenden said: “With momentum building, a record number of customers shopping with us, and expanded ranges and number of stores, we are well positioned for the peak trading period.”
“We remain firmly on track with delivering our medium term ambition of 100 UK retail stores, £100m revenue and 10% operating profit margin, and whilst mindful of the challenging economic backdrop, we are confident in delivering a strong full year performance, in line with market expectations.”
In June, ProCook noted that it “significantly outperformed” the UK kitchenware market in its annual results, as it reported a jump in profits and sales.
The business delivered a 60% increase in underlying pre-tax profit to £1.5m in the 52 weeks to 30 March, up from £1m the year before.
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