Fashion brand Weird Fish has been bought by investor Auralis, a new group founded by Total Capital Partners (TCP).
TCP has acquired the business in a deal believed to value Weird Fish at £35m, according to The Times.
The move comes after TCP took a 69% stake of Weird Fish from its former owner Piper Private Equity in 2017, making it the business’s biggest shareholder.
Under Auralis, TCP has increased its share to 80%, taking complete control of the fashion company.
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Weird Fish CEO David Butler is set to lead Auralis. He noted: “Weird Fish is now well positioned to continue to improve profitability and with this additional money, it will enable us to accelerate our growth plans.”
The acquisition comes after Weird Fish pulled in record full year results in June, as it pushed ahead with its physical expansion and boosted investment in its third party platforms.
EBITDA for the fashion retailer rose 110% to £5.38m for the year to 31 December 2024, while sales jumped 11.4% to £42.6m.
The retailer also saw a 9% increase in sales over the Christmas period, driven by third-party partnerships, new shop openings and an improved product offer.
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