Fashion retailer White Stuff saw sales climb in its latest annual results, bolstered by new store launches.
The brand’s full year revenues rose 20% to £184m for the 52 weeks ended 29 March, from £153m the year before.
White Stuff credited its sales boost to its “continued focus on what customers want”.
The business witnessed a 41% uptick in new shoppers over the period, which it attributed to brand awareness advertising and a host of new shop openings. The retailer launched six new shops over the year, in Dartmouth, Ashford, Liverpool, Teeside Saffron Waldon and London Gatwick.
White Stuff said trading during its current financial year remained in line with expectations and had exceeded last year’s performance.
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The group’s managing director Tracey Verghese said: “This has been another strong year for White Stuff, with double-digit sales growth, despite ongoing pressures in the external environment.
“It demonstrates that our focus on transforming the brand is working.”
She added: “We have welcomed a record number of new customers, invested in building brand awareness, and continued to create unique, thoughtfully designed products that our customers love.
“Looking ahead, we will continue to grow the brand across all channels, drive innovation in product, and further elevate customer experiences across stores and online, while controlling our costs and driving more efficiencies.”
White Stuff saw its CEO Jo Jenkins exit in May, following the fashion retailer’s acquisition by TFG London last October.
The business went on to appoint its Verghese as its new managing director with immediate effect, who previously served as its trading director.
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