Card Factory said its festive trading performance was hit by a challenging UK consumer backdrop as well as lower footfall across UK shopping destinations.
The cards specialist reported its total group sales for the final two months of 2025 grew 4.3% year-on-year (YOY) in its trading update for the 11 months ended 31 December 2025.
Total store revenues and like-for-like (LFL) store sales were down 0.8% and 1.2% respectively over November and December. While total group sales for the 11 months to 31 December increased by 7.3% to £541.6m, aided by positive contributions from acquired businesses, such as Funky Pigeon.
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Additionally, total store revenues climbed 1.1% over the period and LFL store revenues were flat.
Looking ahead, the retailer is forecasting adjusted full year pre-tax profit of between £55m and £60m.
Card Factory CEO Darcy Willson-Rymer said the business is on track to deliver profits in line with our revised guidance announced on 12 December 2025.
“During the second half of the year and particularly the important Christmas period, trading in our UK stores reflected the challenging consumer backdrop which contributed to soft high street footfall,” he said.
“Across the group, we are encouraged by the performance of our international businesses and that the integration of Funky Pigeon remains on track.”
He added: “While the outlook for the UK high street remains uncertain, we continue to focus on our value-led proposition to help our customers celebrate all life’s moments.
“In addition, we continue to successfully drive efficiencies and manage costs through our ‘Simplify and Scale’ programme.”
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