Debenhams Group has boosted its outlook for the financial year in its latest trading update.
The retail giant reported it was trading above expectations for the year to 28 February 2026. It also noted that its full year adjusted EBITDA ((Earnings Before Interest, Taxes, Depreciation, and Amortization)) for total operations was now expected to come in at £50m, up from its previous guidance of £45m in November.
Debenhams said that this was a result of “the continued momentum in our Debenhams brand, a discernible improvement in the performance of our youth brands and accelerated progress on our transformation plan”.
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The group said that all of its brands continued to trade profitably, and that it was “particularly pleased” with the pace and scale of PrettyLittleThing’s (PLT’s) turnaround and its resulting “material improvement in profitability”.
Debenhams’ board previously considered the fashion brand as an asset for sale, but assured that it would now be retained given the success it was seeing with its turnaround.
The business said that it was exploring significant licensing opportunities and continued to advance the sale of “non-core” assets that would materially reduce its net debt during the next year.
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