Lidl GB has reported its biggest Christmas trading period to date, with new figures showing sales up 10% year-on-year, with turnover exceeding £1.1 billion in the four weeks to Christmas Eve.

The performance was driven by a sharp increase in shopper numbers, which rose 8% compared with last year. Nearly 51 million customers visited Lidl stores over the festive period, almost four million more than in 2024.

Monday 22 December marked the busiest trading day by sales, while Tuesday 23 December recorded the highest footfall as customers completed last-minute shopping.

Lidl said its Christmas success was underpinned by sustained investment in price. The retailer continued its ‘We Won’t Be Beaten on Price’ commitment and positioned itself as a destination for affordable festive hosting, including a Christmas feast for eight costing £1.24 per person.

Across 2025, Lidl invested £300 million in keeping prices low, supported by its long-term sourcing model, which it says enables both competitive pricing and backing for a resilient British supply chain.

Ryan McDonnell, CEO at Lidl GB, said the results demonstrated the strength of Lidl’s value-led proposition.

“2025 was a record-breaking Christmas for Lidl, with more customers choosing to shop with us than ever before,” he said.

“By continuing to invest in low prices and champion British food, all without compromising on quality, we’ve seen loyalty soar.”

Data from the period suggests festive shopping began earlier than ever. Lidl sold more than 30 million mince pies from September onwards, while seasonal non-food lines drove additional footfall. Middle of Lidl categories performed strongly, with wooden toy sales up nearly 25% year-on-year. The retailer was named the number one wooden toy retailer in Europe, selling more than half a million units in the first few days of launch. Christmas cards also proved popular, with over nine million sold, alongside more than one million candles during the season.

Digital engagement played a growing role in Lidl’s Christmas performance. Lidl Plus active users increased by 28% in November, while redemptions were up 43% year-on-year. The return of the Advent Calendar campaign in December generated millions of daily engagements and a more than 400% uplift in redemptions versus the previous year, highlighting the importance of app-driven loyalty mechanics in peak trading periods.

Premium own-label ranges were another key growth driver. Champagne sales surged following a Lidl Plus promotion that reduced the price of Comte de Senneval Champagne to £9.99, resulting in a 260% increase in sales during the busiest week.

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