N Brown appoints new COO

N Brown
AppointmentsEcommerceFashionNews

Fashion and homeware platform N Brown Group has appointed Natalie Rogers to the newly-created role of chief operating officer (COO).

The move strengthens N Brown’s leadership team “as the Group enters the next phase of growth driven by operational efficiency and disciplined execution”, said the business.

“I’m very pleased to be taking on this new role at an exciting time for N Brown, as we look to accelerate our business transformation,” she said.

“Over the past two years, I’ve had the opportunity to gain a deep understanding of the business and to help shape the operating model, transformation priorities and culture. I’m looking forward to building on this work and supporting the delivery of our strategy for customers, colleagues and shareholders.”



Since joining N Brown in 2024 as chief people and sustainability officer, Rogers has led a number of initiatives supporting the Group’s business transformation, including the design and implementation of a new operating model and a multi-year cultural programme.

CEO and executive chair Steve Johnson said: “Providing the best possible experience for our customers starts with having an efficient, well-aligned and effective business. The creation of the Chief Operating Officer role reflects our focus on end-to-end execution of our transformation strategy.

“Natalie has a proven track record of delivering large scale organisational change both within N Brown and across other organisations, making her ideally placed to drive forward operational efficiency.”

In a statement, N Brown said the creation of the COO role “brings greater focus and accountability to operational execution across people, technology and supply chain, strengthening end‑to‑end delivery and enabling clearer alignment between strategy and performance”.

“The role will support faster decision‑making, improved operational efficiency and consistent execution as the Group continues to evolve its digital and financial services capabilities.”

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N Brown appoints new COO

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Fashion and homeware platform N Brown Group has appointed Natalie Rogers to the newly-created role of chief operating officer (COO).

The move strengthens N Brown’s leadership team “as the Group enters the next phase of growth driven by operational efficiency and disciplined execution”, said the business.

“I’m very pleased to be taking on this new role at an exciting time for N Brown, as we look to accelerate our business transformation,” she said.

“Over the past two years, I’ve had the opportunity to gain a deep understanding of the business and to help shape the operating model, transformation priorities and culture. I’m looking forward to building on this work and supporting the delivery of our strategy for customers, colleagues and shareholders.”



Since joining N Brown in 2024 as chief people and sustainability officer, Rogers has led a number of initiatives supporting the Group’s business transformation, including the design and implementation of a new operating model and a multi-year cultural programme.

CEO and executive chair Steve Johnson said: “Providing the best possible experience for our customers starts with having an efficient, well-aligned and effective business. The creation of the Chief Operating Officer role reflects our focus on end-to-end execution of our transformation strategy.

“Natalie has a proven track record of delivering large scale organisational change both within N Brown and across other organisations, making her ideally placed to drive forward operational efficiency.”

In a statement, N Brown said the creation of the COO role “brings greater focus and accountability to operational execution across people, technology and supply chain, strengthening end‑to‑end delivery and enabling clearer alignment between strategy and performance”.

“The role will support faster decision‑making, improved operational efficiency and consistent execution as the Group continues to evolve its digital and financial services capabilities.”

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