Fashion brand Topshop has rolled out a dedicated European website across 23 EU countries, including France, Germany, Italy and Spain.
Built on Shopify, eu.topshop.com provides “a faster and more seamless way” for European customers to experience and a range of clothing choices, according to Topshop.
Shoppers can find the latest collections across the fashion retailer’s hero categories on the website, including its cult denim, elevated tailoring, dresses, evening wear, footwear and accessories.
Topshop’s new season drop also “showcases the brand’s design direction, blending heritage signatures with fresh silhouettes and trend-led pieces”.
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The website is available in Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Estonia, Finland, France, Germany, Greece, Hungary, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Portugal, Romania, Slovenia, Slovakia and Spain.
Topshop and Topman managing director Michelle Wilson said: “We’re excited to bring Topshop directly to our European customers.
“Topshop is already available worldwide on ASOS.com, but this new site gives our community access to our full brand experience.
“Customers can get access to the latest collection, shop bestsellers, browse our curated edits or sign-up to our newsletter to stay up-to-date with fashion moments and product launches.”
Wilson added: “We’ll be adding new features to the site every month to make the experience even more engaging and convenient.”
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