EuroShop is just around the corner. As in previous years, Euroshop 2026 is the go-to event where retailers from across Europe and around the world come together to define the global direction of retail.

More than an simply an exhibition, Euroshop has become a strategic platform for market leadership.

In this episode of the Retail Gazette Unpacked podcast, we speak with Taras Pylypyuk, CEO of Modern Expo Europe, to explore how events like EuroShop are evolving into powerful instruments of brand leadership, and what it signals to the global retail industry when a Ukrainian company becomes the largest partner of such a landmark event.

We discuss the key trends shaping retail over the past three years and why exhibitions are shifting from deal-driven marketplaces to trust-building ecosystems.

The conversation also looks at how retail leaders should approach networking, ROI, and strategic goal-setting to extract real, long-term value from EuroShop 2026.

We also discuss Modern Expo, which is a global provider of retail infrastructure and last-mile solutions, with over a decade of presence in the UK market, and what the company has in store for retailers at the 2026 show.