Very expands own-brand offer with launch of The Very Collection Home

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Very has expanded its own-brand offer with the launch of The Very Collection Home.

The online retailer said the new range will span furniture, soft furnishings and decorative accessories, alongside more trend-led statement pieces, and forms part of a broader push into the category.

Launching for Spring/Summer 2026, the collection is built around four capsule trends across home and garden, with styles ranging from minimal and textured designs to warmer retro influences and softer natural tones.

The launch comes as Very increases its own-brand range in home by 26 per cent year on year, marking the latest step in its investment in the category.

The Very Group said home sales grew 9.9 per cent in FY25 following work to overhaul its end-to-end proposition, with growth continuing through the first two quarters of FY26.

Chief commercial and strategy officer Sam Wright said the category had been a strategic focus for the business over the past 18 months and that customer response to the investment had been strong.

He added that extending The Very Collection into home marked the next phase of the group’s own-brand strategy.

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Very expands own-brand offer with launch of The Very Collection Home

Very has expanded its own-brand offer with the launch of The Very Collection Home.

The online retailer said the new range will span furniture, soft furnishings and decorative accessories, alongside more trend-led statement pieces, and forms part of a broader push into the category.

Launching for Spring/Summer 2026, the collection is built around four capsule trends across home and garden, with styles ranging from minimal and textured designs to warmer retro influences and softer natural tones.

The launch comes as Very increases its own-brand range in home by 26 per cent year on year, marking the latest step in its investment in the category.

The Very Group said home sales grew 9.9 per cent in FY25 following work to overhaul its end-to-end proposition, with growth continuing through the first two quarters of FY26.

Chief commercial and strategy officer Sam Wright said the category had been a strategic focus for the business over the past 18 months and that customer response to the investment had been strong.

He added that extending The Very Collection into home marked the next phase of the group’s own-brand strategy.

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