Fabletics is set to open its largest retail footprint in Europe at Berlin department store KaDeWe, as part of a new wellness-focused retail concept due to launch in spring 2026.
The activewear brand will take more than 160 sq m on KaDeWe’s redesigned fourth floor, which is being developed as an experiential destination spanning activewear, fitness, wellness and longevity.
The new shop-in-shop will stock Fabletics’ women’s and menswear collections, including training apparel, lifestyle pieces and capsule drops, and is intended to sit at the centre of the department store’s wider push into experience-led retail.
Construction on the new space has already begun.
KaDeWe chief merchandising officer Simone Heift said the partnership would play a central role in the new concept, which is designed to reflect changing customer expectations around retail.
“We are very pleased to collaborate with Fabletics, which is a key component of our new concept at KaDeWe,” she said.
“Today, our guests are looking for places to connect that offer more than just products – they seek experiences and lasting value that support their lifestyle and wellbeing.”
Fabletics said the opening marks a major step in its European expansion strategy and underlines its focus on growing through premium physical retail partnerships.
General manager Europe Mark Ralea said the deal represented an important milestone for the business.
“Opening our largest retail space in Europe within one of the continent’s most well-known department stores underscores our commitment to a strong retail presence,” he said.
“This collaboration allows us to connect with customers in a premium, experience-driven setting while staying true to our core philosophy: luxury-inspired activewear that is accessible to every body.”
Brand president Meera Bhatia added that international growth remained a key priority for Fabletics as it continues to scale its omnichannel business.
“Strategic retail partnerships like KaDeWe allow us to extend our presence in important global markets while bringing our brand to life in elevated, experience-led environments,” she said.
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