Topshop is celebrating the launch of its summer collection by partnering with British Vogue.
The retailer is launching a one day fashion takeover of Wild in Notting Hill, turning it into ” a curated space where fashion, florals and editorial perspective meet”.
Taking place on May 15, guests will be able to preview the collection and hear styling insights from Vogue’s editors. They can also expect to listen to live music curated by British Vogue contributing editor Zezi Ifore.
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According to Topshop, the new collection “reflects creativity, craftsmanship and considered quality”. The new line includes the folded organza maxi dress in abstract blur print, a co-ord bubble hem set in ecru and the Milo straw fringe grab bag,
The hero piece is a blouson halter neck maxi dress in hand-painted floral.
Topshop marketing director Moses Rashid said: “Designed in London, this collection reflects our focus on craftsmanship and quality. Showcased through The Flower Market, we’re bringing together Vogue and Topshop communities to experience the collection on the day of release, with a Live DJ and other Topshop branded moments.”
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