Travel and lifestyle brand Tumi has unveiled its Autumn/Winter 2026 campaign fronted by McLaren Mastercard Formula 1 Driver Lando Norris, who is a global brand ambassador for the company.
The campaign showcases its newest collection which was inspired by Alpine terrain and was directed by Valentin Florrian. Theo Gosselin handled photography.
It was shot in the highlands of Scotland.
Norris said: “There is always another peak to reach, another goal to chase. That drive is something TUMI and I share and I feel it in every TUMI bag I carry.”
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The new collection reimagines the brand’s silhouettes in a new colour palette- deep pine, Alpine green and rosewood. It has also launched the Tumi Axis line, a new collection of backpacks built for “modern day performance”
For its Voyageur Leather line, Tumi has introduced the Made in Italy Adatto tote bag. It has also introduced new silhouettes across its Olas and Agent lines.
Victor Sanz, TUMI creative director said: “This season is inspired by the quiet confidence of the Alps. Rather than chasing excess, we wanted to explore the idea of elevation through thoughtful design.
“The collection reflects a sense of calm, precision, and purpose, where every detail has intention and every product is engineered to perform beautifully. It’s a reminder that true luxury isn’t about being louder, it’s about being better. We wanted to translate this feeling through this fall collection.“
This comes as the Tumi announced it was the official partner of LN4 Fusion, Lando Norris’s brand new junior single-seater racing team
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