Virgin Atlantic Holidays has expanded its partnership with M&S with plans to open a concession at the retailer’s Westfield White City store.
Due to open in December 2026, the concession will offer shoppers personalised advice and booking services for long-haul holidays, including family trips, multi-centre breaks and luxury escapes.
The latest announcement forms part of the travel company’s wider investment in London, following its recently announced flagship at Battersea Power Station.
It also builds on the loyalty partnership launched earlier this year between M&S Sparks and Virgin Red, which gives members more ways to earn and spend rewards across the two programmes.
The concession will extend that relationship into in-store holiday planning as Virgin Atlantic Holidays looks to reach more of the capital’s premium leisure travellers.
Virgin Atlantic chief commercial officer Dave Geer said: “M&S is a brand people know and love, and this new concession gives customers another convenient way to start thinking about, planning and booking their next holiday.”
He added: “Together with our new flagship store at Battersea Power Station, this opening is an important part of our investment in London and our ambition to make Virgin Atlantic Holidays more visible and accessible across the capital.”
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