Tesco has confirmed the return of its Christmas markets across 164 stores, offering food and drink samples as part of its festive activity.

The supermarket’s pop-up markets launched on November 7 and will run until December 18 at selected Tesco Extra and Superstore locations, with stalls based in store car parks.

Participating brands include Cadbury, Tassimo, Pepsi, Lurpak and McCain, giving shoppers the chance to sample products during the Christmas shopping period.

The activity also includes goodie bags, with shoppers reporting they received treats after buying two or more participating products.

Tesco is supporting the markets with an Instagram competition, inviting visitors to share photographs using #HelpingYouBecomeMoreChristmas for the chance to win a £250 gift card.

The markets’ return follows the launch of Tesco’s Christmas advertising campaign on November 1.

Created with BBH London, ‘The Wrong Address’ stars Roisin Conaty and Anna Maxwell Martin and centres on a Tesco delivery that reunites two old friends.

The wider campaign also includes the return of Santa’s Grotto at stores nationwide.

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