Greetings card retailer Card Factory is considering a possible listing on the stock market which could value it at £700 million, it has emerged.

Private equity firm Charterhouse, which bought the business in 2010, has reportedly instructed Goldman Sachs to lead an exit strategy, according to The Sunday Times.

Started by a husband and wife team in West Yorkshire, who received £350 million from the Charterhouse sale three years ago, Card Factory opened in 1997 and now has 650 stores across the country.

Working on a “dual-track” plan, Goldman Sachs is considering both a sale and a float while both an Initial Public Offering and a sale to trade buyers are of interest, it is understood.