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Lightspeed merger means joy for UK retailers

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Lightspeed POS has announced the acquisition of Amsterdam-based ecommerce software company SEOshop. 

Currently used by 26,000 businesses and processing over £7bn in annual transactions, Lightspeed POS is already one of Europe’s most popular options for point-of-sales software. It 

The merger with SEOshop, itself the fastest growing ecommerce platform in Europe, will also see the launch of Lightspeed eCom, a new ecommerce platform for the UK. Lightspeed eCom is indented to provide an all-in-one ecommerce solution for independent retailers: easy to use, but with advanced inventory management, global sales capabilities and a world class marketing suite allowing SEO optimising, social sharing and a built-in blogging platform. 

In order to mark the occasion, Lightspeed will be offering 50 retailers the use of the platform for 12 months, free of charge: around £50,000 worth of ecommerce licences. 

“This is an enormous step in the evolution of our company,” said Dax Dasilva, CEO of Lightspeed POS. “We set out to help independent retailers grow and thrive by giving them a POS with the same back-office tools used by big retail in a user-friendly, mobile package. With the industry rapidly digitising, online-only merchant demand has grown exponentially. Bringing SEOshop into the Lightspeed family gives us additional scale, and allows us to help store owners create a global shopping experience and sell smarter – all from an iPad – no matter how their customers choose to shop.” 

SEOshop has seen its revenue doubling every year for the past three years, and serves over 8,000 online merchants who will all become Lightspeed customers. 

Michael Wantens, Marketing Manager at Philips Lighting and a long-time client of SEOshop said that “with this acquisition, we are able to keep the ecommerce solution we know and trust, while gaining a strong platform for future international growth.” 

With the acquisition, Lightspeed now serves 34,000 businesses in more than 100 countries, processing an extra 8m in annual transactions. 

Published on Monday 23 November by Philip Gallagher

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