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Notonthehighstreet plans pop-up experience for 10th anniversary

W1siziisijiwmtyvmdqvmtgvmdgvmtuvntmvnjqvtm90b250agvoawdoc3ryzwv0lmpwzyjdlfsiccisinrodw1iiiwimtawmhg0mdbcdtawm2uixv0 will mark its 10th birthday with a three-day experiential shopping pop-up, as well as a number of new exclusive partnerships within the design and fashion industries. 

As reported byThe Drum, the Open Door pop-up will kick off celebrations on 6-8 May in London’s Old Spitalfields Market. Consumers will be able to step through eight interactive ‘doorway experiences’ that aim to bring the online marketplace’s product categories to life. 

Small business owners that use as a sales platform will be making and selling goods on site; meanwhile fans of the brand will also be able to pre-book masterclasses on the likes of tea mixology and calligraphy.

“Customers love the ease of discovering products online but also crave tactile, sensory experiences, so we're excited to offer immersive, physical and exclusive experiences that consumers can actively participate in, such as interactive workshops and demonstrations with our sellers,” Sally Bendelow, Creative Product Director at Not On The High Street, said to The Drum.

In the last decade the online marketplace has multiplied staff from two workers to 200. As it toasts to the next 10 years, Consulting Customer Director Lorna Perrin hinted to the publication that consumers can expect to see much more of in the physical world. 

"Our 2016 marketing mix builds on the successes we've delivered in prior years, with an increased focus on consolidating our experiential activity and building on our customer engagement between key gifting periods,” she said. “We see a significant opportunity to bring to life through a focus on the passionate creatives who are building successful businesses through unique, incredible products."

Bendelow added: 'We are one of the leading destinations for gifting but are building greater awareness of the breadth of our product range - from concrete vases to organic rose oil face cream and gin & tonic cocktail pastilles - making the everyday unique.'' 

    Published on Monday 18 April by Veebs Sabharwal

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