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We Are Pop Up implodes

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We Are Pop Up has ceased trading after it failed to secure necessary funding.

The online marketplace was launched in 2012 as a way to connect brands with landlords looking to fill temporary store locations. Now it has closed down after the search for investment needed to "scale the business to the next level" proved unsuccessful.

“We Are Pop Up started in 2012 with the mission of making retail property in London easier to rent,” reads a statement from Co-Founders Nicholas Russell and Alastair Moore on the platform's website. “Now, it is a social network of people bringing creative retail to life."

“Despite the solid growth our small and dedicated team has consistently produced in London, NYC and across the world, we have been unable to secure the funding necessary to scale the business to the next level and create a sustainable business.”

“Unfortunately, We Are Pop Up closes today and the journey ends here.”

We Are Pop Up is now up for sale.

Meanwhile rival marketplace Appear Here is seemingly on its way to global domination, starting with Paris.

Pop-up retail is increasingly becoming a considerable asset to the UK economy, last valued at £2.3bn thanks to the rise in customers and consumer spend.

Published on Tuesday 12 April by Talya Misiri

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