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UK the world's 3rd largest online grocery market

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New research released today from Kantar Worldpanel reveals that the UK has the third largest online grocery market in the world.

According to Kantar, the global ecommerce grocery market has grown by 15 per cent in the last year, reaching £36.87billion.

The UK holds a 6.9 per cent share in the global online grocery market, only falling behind Japan (6.2 per cent) and South Korea (16.6 per cent).

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Globally, the growth rate of ecommerce in FMCG (fast moving consumer goods) was 1.6 per cent, but in the UK it has risen by 8.3 per cent. 

This is dwarfed by China’s 47 per cent growth in FMCG ecommerce.

 

Rank

Country

E-commerce share of market 2016

1

South Korea

16.6%

2

Japan

7.2%

3

UK

6.9%

4

France

5.3%

5

Taiwan

5.2%

6

China

4.2%

7

Czech Republic

2.1%

8

Spain

1.7%

9

The Netherlands

1.7%

10

USA

1.4%

 

 

 

 

“By 2025 we expect online FMCG in the UK to be worth $14 billion (£10.75 billion) with a market share of 12%: almost double its current share,” Kantar's head of retail insight Fraser McKevitt said.

“We know that two thirds of shopping trips currently contain too few items to meet the minimum spend online, meaning consumers have no choice but to favour bricks and mortar for much of their shopping.

RELATED: Sainsbury's expands on-demand one-hour delivery service

“Until retailers work out how to offer these smaller baskets – and do so profitably – online, we’re unlikely to see growth pick up again.

“Retailers are certainly beginning to think creatively to meet the challenge.  Amazon Fresh now offers two hour delivery in parts of London; Sainsbury’s is currently trialling a one-hour delivery service via mobile app Chop Chop and Morrisons recently signed a new deal with Ocado to extend the geographical reach of its deliveries.”

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Published on Thursday 29 September by Ben Stevens

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