// Secret Sales signs 75 new contracts with multi-brand retailers and standalone brands
// The online marketplace launched 687 new fashion, beauty and homeware brands on its platform
Secret Sales has signed 75 new contracts with multi-brand retailers and standalone brands in the last year, reaching a significant milestone.
The online marketplace has launched 687 new fashion, beauty and homeware brands on its platform during the period.
The new brands feature the likes of Tommy Hilfiger, Aquascutum, Regatta, Trespass, Hackett, Dsquared2, Diesel, Michael Kors and Quiz Clothing.
READ MORE: Secret Sales poaches Asos senior merchandiser as new head of trading
New multi-brand retail groups partnering with Secret Sales include global eyewear company Mondottica and Inter City Watch Company.
Secret Sales launched a record number of 600,000 SKUs in 2021 and 31 million unique shoppers visited its marketplace during the year.
“When Secret Sales launched as a marketplace in March 2020, we set out to build a digital equivalent to designer outlet destinations and create a shift in industry thinking around discounting,” Secret Sales chief executive, Chris Griffin said.
“We are now seeing phenomenal demand from hundreds of brands that are moving away from a sole cash-recovery focus and embracing our business model which offers a clean and profitable exit strategy for selling non full price inventory in a sustainable way.
“Given our brand and product catalogue, we are fast becoming the largest marketplace for discount fashion in Europe.”
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