// Aldi plant-based products sales rise by 500%
// The grocer expects the increase in demand to continue this year
Aldi has revealed that sales of its plant-based products have surged by a colossal 500% year-on-year during Veganuary.
The German discounter said it expects the increase in demand for its plant-based products to continue this year.
Aldi has already expanded its range for Veganuary by more than 50% in response to the demand.
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This growing plant-based trend is not isolated to Veganuary, as Aldi also saw a more than 250% increase in 2021 for sales of its vegan range compared with the year prior.
The supermarket’s innovative vegan offering spans from ready meals and frozen food to bakery items and confectionery, helping to provide a great range of plant-based alternatives in response to increased customer demand.
Products such as its Plant Menu Spicy No Chicken Burger, Plant Menu Vegan Cheese and Plant Menu Vegan Blondies and Brownies proved particularly popular among shoppers in January.
“Veganuary is getting bigger and bigger each year as the UK’s appetite and interest in plant-based food grows,” Aldi managing director of buying, Julie Ashfield said.
“In response to that demand we’re continuing to expand our vegan offering, giving our shoppers plenty of choice and all at great value.
“But it’s also a trend that we’re witnessing year-round and, as more and more people adopt this diet, we expect these products to remain popular throughout the year.”
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