// H&M has removed its Justin Bieber collection from stores and its website
// The singer took to Instagram on Tuesday claiming the retailer did not have his permission to create it.
H&M has pulled its Justin Bieber collection after the singer claimed the brand did not have permission to produce it.
The Swedish giant has removed the clothes which are covered with Bieber’s face and lyrics from its stores and website.
A brand representative said: “H&M has followed all proper approval procedures, as we have done in this case, but out of respect for the collaboration and Justin Bieber, we have removed the garments from selling.”
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On Tuesday, the Canadian singer told his Instagram followers not to purchase the merchandise as the fast fashion retailer did not have his permission or consent to create the collection.
“The H&M merch they made of me is trash and I didn’t approve it,” he shared on his Instagram story.
“Don’t buy it.”
The Swedish giant denied the allegations and said it had followed “proper approval procedures”.
Last week, the retailer reported net sales between September and November rose 10% year on year to 62.5 billion Swedish crowns beating its forecast of 9.5%.
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