ScS has closed down its Snug sofa-in-a-box brand less than two years after acquiring it as part of new owner Poltronesofà’s overhaul of the business.
The sofa specialist said the brand will no longer be accepting new orders but that it will fulfil existing ones and customer services is still available.
The retailer reiterated on the Snug website that it had not gone into administration and said that its new owners had “decided to focus on a different business model and range which is now available to buy in new SCS stores”.
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ScS bought Snug from administration for just £875,000 in a pre-pack deal at the start of 2023. Founded in 2018, the brand was Europe’s first sofa-in-a-box firm with the modular and reconfigurable furniture available in a range of colours.
The decision to close down the brand is the latest range rationalisation under Italian furniture giant Poltronesofà, which pulled ScS’ flooring and carpeting ranges in July.
The new owner has been busy since taking over the retailer earlier this year in a £99.4m take-private deal.
Alongside an updated product range, it has also revamped 38 of 114 ScS stores with a new look and feel.
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