Seasalt unveils ambitious store expansion plan

Seasalt
FashionNews

Cornish fashion retailer Seasalt is planning to launch new stores throughout 2026.

The business is in the final stages of signing for three new shops early this year, The Times reported. Seasalt is also looking at further openings later in 2026.

The clothing brand currently has 79 shops throughout the UK and Ireland and is believed to be targeting market towns for its new openings.



Additionally, Seasalt said that it saw an “ongoing opportunity” in the EU, with a focus on developing eastern European and Scandinavian markets. 

Speaking to the publication, Seasalt CEO Paul Hayes said: “It has undoubtedly been a challenging year for the retail industry, with new challenges consistently facing our sector, and this is unlikely to change significantly as we move in to a new year.

“However, we have built a very resilient business model, particularly over the last five or six years, and we’re confident we can navigate these times and continue our growth trajectory.”

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Cornish fashion retailer Seasalt is planning to launch new stores throughout 2026.

The business is in the final stages of signing for three new shops early this year, The Times reported. Seasalt is also looking at further openings later in 2026.

The clothing brand currently has 79 shops throughout the UK and Ireland and is believed to be targeting market towns for its new openings.



Additionally, Seasalt said that it saw an “ongoing opportunity” in the EU, with a focus on developing eastern European and Scandinavian markets. 

Speaking to the publication, Seasalt CEO Paul Hayes said: “It has undoubtedly been a challenging year for the retail industry, with new challenges consistently facing our sector, and this is unlikely to change significantly as we move in to a new year.

“However, we have built a very resilient business model, particularly over the last five or six years, and we’re confident we can navigate these times and continue our growth trajectory.”

Click here to sign up to Retail Gazette‘s free daily email newsletter

FashionNews

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