British lifestyle, clothing and accessories brand Weird Fish has reported it strongest ever Christmas and fourth quarter (Q4) performance.
In a financial report released today (3 February), the business said total sales in November and December increased by 18.4% to £13.5 million (2024: £11.4 million).
Retail like‑for‑like sales for the 12 weeks to 28 December increased by 6.6%, online sales grew 12% year on year, and outlet performance was “particularly strong”, said the business.
For the full year, revenue reached its highest level to date. EBITDA (earnings before interest, taxes, depreciation and amortisation) increased by 48%, with margins rising by 30% year on year (2024: 28%).
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Weird Fish opened 10 new stores in 2025, taking the estate to 40 stores, the majority found in market towns or coastal locations.
CEO David Butler, said: “Weird Fish has delivered another record‑breaking year, with strong results particularly across partnerships and online, driving our best Christmas trading period to date, despite a challenging backdrop for consumers and the high street.
“Our commitment to product quality, margin discipline and expanding brand reach continues to resonate with our loyal customer base and is bringing new shoppers into the brand, giving us real momentum as we enter 2026.”
Last year, Total Capital Partners (TCP) increased its stake in Weird Fish. It also launched Auralis, a new buy-and-build holding company, established to create a leading active and lifestyle retail group, with Weird Fish as its first platform purchase.
The financial statement said growth in Weird Fish partnerships and third‑party channels continued to build in the year, further expanding the brand’s reach and awareness.
New agreements were also signed with Refined Brands, selling in the US through Nordstrom and Macy’s, and with Go Outdoors in the UK.
Overall, trading in the current financial year is in line with management expectations, with further improvements in profitability.
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