Sportswear retailer Under Armour widened its loss outlook in its latest Q3 results amid declining sales.

The business recorded an operating loss of £110m ($150m) for the 12 weeks to 31 December 2025. 

Revenues also dropped 5% year-on-year (YOY) to £980m ($1.33bn), while its net loss came in at £316m ($431m).

The brand’s North American arm saw sales plunge 10% to YOY to £556m ($757m), as its direct-to-consumer (DTC) revenue fell 4% to £475m ($647m).

Additionally, Under Armour’s wholesale revenues dipped 6% YOY to £485m ($660m). 

However, the activewear brand’s international revenue was up 3% to £424m ($577m) over the period. 

Apparel sales fell 3% to £683m ($934m), footwear sales dropped 12% to £194m ($265m), while accessories revenues were down 3% to £79m ($108m).

The results come after Under Armour unveiled a restructuring plan in May 2024 to improve financial and operational efficiency, which has since been updated as implementation progressed.

The company’s plan is now expected to cost up to £187m ($255m) million, including up to £78m ($107m) in cash charges and up to £108m ($148m) in non-cash charges.

Through the end of its third quarter, Under Armour recorded £130m ($178m) in restructuring and impairment charges and £34m ($47m) in other transformation-related expenses.

Under Armour president and CEO Kevin Plank said: “Our third quarter adjusted operating results exceeded expectations, and despite a few unfortunate, non-recurring impacts, we’re encouraged by the progress we’re making in the business to reignite brand momentum.

“In North America, we believe the December quarter marked the most challenging phase of our business reset, and we expect greater stability ahead as we build on this progress globally.”

Looking ahead, the group forecasts sales to fall roughly 4% for the remaining fiscal 2026, compared to its previous outlook of a 4% to 5% drop. 

Operating loss is expected to be roughly £113m ($154m), from its previous forecast of a £41m ($56m) to £52m ($71m) loss.

Plank added: “Our transformation is accelerating as we sharpen our focus and strengthen execution. 

“Our strategy is gaining traction through better products, bolder storytelling, and a more disciplined market presence, positioning Under Armour to operate with greater intention and confidence going forward.”

Click here to sign up to Retail Gazette‘s free daily email newsletter