The British Fashion Council (BFC) has partnered with Westfield to host ‘Fashion Britain’, a programme of events running across seven UK cities.
The events include immersive fashion and music experiences curated by Tolu Coker at Westfield London, Priya Ahluwalia at Stratford City and Charles Jeffrey at Westfield St James Quarter in Edinburgh.
They also form part of Westfield’s annual fashion campaign ‘Westfield Days’.
Ciara Solmi, director of marketing and communications, Northern Europe, Unibail-Rodamco-Westfield, said: “Few places bring fashion closer to more people than Westfield destinations, and we’re so proud to partner with the British Fashion Council to launch Fashion Britain, supporting new opportunities, championing emerging talent and helping creativity thrive right across the UK.
“This September, our Westfield Days event will connect millions of consumers across Westfield London and Stratford City, as well as in Edinburgh at the newly rebranded Westfield St James Quarter, with the best of British design showcasing the importance of music as a catalyst in their creative journeys.”
Alongside the Westfield events, the BFC will be hosting a series of other events across Manchester, London, Edinburgh, Newcastle, Bristol and Dundee as part of its plans to decentralise British fashion.
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Other organisations that will be hosting the events include, V&A Dundee, The National Gallery (London),Walker Art Gallery, Manchester Art Gallery, East Bank and the BALTIC Centre for Contemporary Art.
The BFC has also collaborated with The Warehouse Project, Chelsea Arts Festival and The Music is Black festival.
British designers taking part in the project include Clio Peppiatt, Patrick McDowell, Barbour, Genevieve Devine and Saul Nash.
The programme was created as part of the BFC’s 2030 strategy ‘Access, Creativity and Growth’.
Laura Weir, chief executive, British Fashion Council said: “British fashion has always been shaped by creativity found across the nation, and it’s vital that we recognise, celebrate and invest in that talent wherever it exists. Fashion Britain is about decentralising fashion, by creating stronger pathways for creativity, opportunity and growth in every part of the country.
We are excited to partner with leading cultural institutions who are integral to the growth of the creative industries to build a stronger, more connected future for British fashion.”
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