Net-A-Porter has announced the launch of an artificial intelligence which will pick clothing for customers based on their future plans.
As a result of its £442 million investment in technology and personalising shopping experiences, the online fashion retailer is set to launch a picking robot that will select clothes based on where a customer is going and what type of trip it is.
Another intelligent tool set to be launched by the retailer will put together outfits for customers based on other items that they have selected, according to the This is Money.
“In our sector in fashion and luxury, personalisation is key because knowing the customer helps us serve them better – more so than any other industry,” Net-A-Porter chief information officer Alex Alexander said.
“AI is the next step and we want to remain at the forefront.”
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