Tuesday, August 16, 2022

DFS appoints BBC director as Chief Marketing Officer

Upholstered furniture retailer DFS has today announced the appointment of Helen Normoyle as its new Chief Marketing Officer.

Normoyle joins the business from national broadcaster the BBC where in the last four years she has held the positions of Director of Audiences and, since 2010, Director of Marketing & Audiences.

Among her achievements at the taxpayer-funded organisation, Normoyle was responsible for leading her teams in turning several brand strategies into successful campaigns for the corporation, most recently for the hit BBC One television show Strictly Come Dancing.

Ian Filby, CEO of DFS, said: “We are delighted to welcome Helen, who brings a wealth of high profile brand marketing experience to DFS.

“In particular, she brings with her considerable expertise in engaging with audiences and audience research, which will be very relevant as we continue to develop our marketing focus in engaging with our customers.”

DFS has committed to continue to open new stores and create more jobs despite the difficult trading conditions and a recent drop in sales of over £20 million in the 13 weeks to October 29th 2011.

Starting work for the retailer in May 2012, Normoyle will report directly to Filby and will oversee the company‘s marketing activities and brand building campaigns.

Before working for the BBC Normoyle was in charge of market research and media literacy at Ofcom and spent her earlier career working both in the UK & US in marketing and consumer insight roles for Motorola.

Normoyle added: “I have thoroughly enjoyed my time at the BBC and will be sad to leave after a remarkable four years.

“However, the opportunity to become Chief Marketing Officer at DFS provides a different and exciting challenge for me and is one that I am greatly looking forward to.”


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