DFS expects to meet profit guidance as sales rise

DFS
DFS expects to meet profit guidance
// DFS posts rise in sales thanks to strong order intake
// Sales rose 10% in the 26 weeks to December 26

DFS has reported a rise in sales for the first half thanks to a strong order intake.

In the 26 weeks to December 26, sales rose 10% compared with 2019.

DFS said that its order intake was strong throughout the period, with the post-Christmas sales period also proving popular with customers.


READ MORE: Activist fund Gatemore Capital builds stake in DFS


The furniture retailer said that its order bank for the second half is £200 million more than pre-pandemic levels on a revenue basis.

DFS expects to meet profit guidance.

“I would once again like to thank all of our colleagues, who have shown tremendous spirit, resilience and commitment to our group to deliver such a strong start to the financial year,” DFS chief executive Tim Stacey said.

“While the market remains hard to predict, we believe our scale, brand strength and integrated retail strategy will allow us to drive market share gains ahead of the competition.

“Looking ahead we will continue to invest in our digital platforms and our showrooms, our delivery network, our UK manufacturing capacity, and with expansion into other home categories, we are well-positioned to succeed.”

Click here to sign up to Retail Gazette’s free daily email newsletter

LEAVE A REPLY

Please enter your comment!
Please enter your name here