Supermarket giant Tesco has today launched an online shopping subscription service, allowing customers to save money on delivery.
Delivery Saver entitles shoppers spending more than £40 online to pay once and have groceries delivered at no additional cost for a three or six-month period.
It is estimated that the average shopper will save as much as £100 as a result of the new service, based on one £6 delivery charge per week and one extra delivery for a special event.
Commenting on the roll out, which follows a successful trial covering 37 stores, Ken Towle, Internet Retailing Director at Tesco, explained: “Customers can choose from all available delivery slots, so shopping arrives at the most convenient time.
“Best of all, if you get regular home deliveries it will quickly pay for itself – and the more you use the service, the more you save.”
Launched in 1997, Tesco’s home delivery service has allowed the retailer to become the largest online grocer in the world with sales of more than £2 billion.
This announcement follows news last week that Tesco CEO Philip Clarke has declined his annual bonus, which totalled £372,000, due to the retailer’s disappointing performance, including a like-for-like sales decline of 3.9 per cent for non-foods in the financial year ending in February.
It is hoped that this latest offer will entice cash-strapped consumers and boost the retailer’s overall performance.
“We listened to what our customers told us they wanted, and Delivery Saver is the result,” Towle commented.
“It’s simple to use and will save money at a difficult time for many families.”