Iceland awarded for frozen food forte

Iceland, the frozen food & grocery seller has today announced scooping six awards at the British frozen foods ceremony.

Particular recognition occurred in the New Dessert category by winning a gold award for its Chocolate & Orange cheesecake.

It has been seen as selling an innovative selection of frozen produce in the sector, wining another gold accolade for Best New Savouries and Savoury Bread category for its 12 white bread rolls.

Two silver awards were given out of the six in the Fish category for its salmon portions in a Garlic and Herb Marinade and its ‘Iceland Luxury‘ After Dinner Ice Cream Mints.

Iceland, along with rival budget supermarket chain Lidl, has been performing strongly in a report published yesterday by research firm, Kantar Worldpanel, they form part of the arising ‘two – nation‘ trend of a divide in current shopping behaviour.

Iceland Executive Director Nigel Broadhurst is delighted with the success of the diversity on offer in its food range: “At a time when consumers are seeking real value for their money, Iceland is driving significant growth in the frozen food market by focusing on great quality products that offer genuine innovation, outstanding convenience and brilliant value.

“We have launched more than 240 new products in the last 12 months alone, attracting more customers to our stores through our combination of high quality, great value and exciting innovation.

“While customer satisfaction is the most important thing to us at Iceland, we are naturally delighted to receive this recognition from the industry for the brilliant work of our team, and for the outstanding innovation and expertise that underpin the continuing success of the Iceland brand.”


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